Stockholm Xperience Conference App

This project was developed in collaboration with the STHLM Xperience Conference as a real client engagement conducted through my UX design studies. I worked from an existing brief and stakeholder input to explore how a digital networking experience could better support attendees during the conference.

Portfolio Overview

The Stockholm Xperience Conference (SXC) is a tech and design conference focused on knowledge sharing, networking, and professional growth.

This project explored how a web-based networking experience could support conference attendees in discovering relevant people, creating context for conversations, and making networking feel more approachable during a busy event schedule.

The Challenge

Networking at large conferences can feel overwhelming and inefficient:

• Hard to identify relevant people among many attendees

• Limited time for meaningful conversations during breaks

• Little context about other attendees before starting a conversation

• Networking often relies on awkward cold approaches

Research & Discovery

I reviewed SXC’s conference format and conducted interviews with people who regularly attend tech and design conferences.
Key insights included:

Different networking goals
Attendees often attend with clear but different networking goals

Preference for low-commitment interactions
Informal, low-commitment interactions feel safer than formal meetings

Shared context reduces friction
Shared interests and context reduce friction when starting conversations

The Solutions

We designed a progressive web app with features focused on lightweight, contextual networking:

Impact & Learnings

This project was exploratory and not launched. Impact was evaluated through design critiques and stakeholder-style reviews.

The concept highlighted how reducing cognitive load and adding context can make networking feel more natural in time-constrained environments like conferences.

Key Learnings

This case reinforced the importance of designing for real-world behavior rather than ideal flows.

By focusing on short interactions and shared context, the design supports meaningful connections without adding complexity to an already busy conference experience.

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