Making complex digital
products easier to
understand and use

About

I'm Marcus Wiman, a UX designer based in Stockholm. I like working on products that have a bit of complexity to them, things like dense information, multi-step tasks, or decisions that actually matter. My job is to make that feel simple and usable.

I focus on structure, interaction logic, and making it clear what the user should do next. Not by guessing, but by looking at how people actually use the product and where they get stuck.

If there isn't enough user input, I'd rather slow things down than push a change based on assumptions. I try to make decisions that improve the experience for users while also making sense for the business.

It's not about removing features, it's about making better decisions easier and reducing friction along the way. I work across UX research, interface design, prototyping, and design systems, with accessibility in mind. Outside of work, I spend a lot of time training, being with my girlfriend, friends, and family, and making music.

I care about visual systems too, but only when they help with clarity. If you're building something that needs clearer flows or a stronger structure, feel free to reach out.