Projekt Vita Partnership Research

This project was developed in collaboration with Projekt Vita, a nonprofit operating in Mozambique and Sweden that empowers communities through sustainable support. The goal was to understand what makes companies feel secure when partnering with nonprofit organizations so Projekt Vita can communicate more confidently and build stronger partnerships.

Portfolio Overview

Projekt Vita works to improve living conditions for vulnerable communities through sustainable support and partnerships.

The organization wanted to better understand what corporate partners look for when choosing a nonprofit to support. Our team conducted research to uncover the trust factors that influence corporate decision-making, with the aim of improving how Projekt Vita communicates its mission, values, and impact.

The Challenge

Unlike typical product UX work, our “users” in this research were decision-makers within companies, not users of a product interface. The core challenge was how to:

• Identify what information companies need from nonprofits to feel confident in partnership

• Understand what builds trust in organizations that work for social impact

• Translate qualitative insight into actionable communication strategies

• Support Projekt Vita in strengthening credibility and long-term relationships

Research & Discovery

We followed a structured qualitative research process to explore how companies evaluate nonprofit partners.

Planning and stakeholder mapping
We identified key corporate stakeholders and decision-makers whose input could reveal trust priorities.

Qualitative interviews and surveys
I took the lead in coordinating and conducting stakeholder interviews, and our team designed and distributed a survey to broaden our insights.

Synthesis and analysis
We collectively analyzed the data using collaborative tools like Mural, building empathy maps, personas, and key themes that revealed what companies look for when partnering with nonprofits.

The Solutions

Rather than designing a UI product, the outcome of this project was a set of research-backed recommendations that Projekt Vita can use to strengthen corporate trust and communication:

• Showcase credibility through references, documentation, and recognized certifications (e.g., 90-konto) to signal legitimacy.

• Emphasize long-term partnerships by highlighting opportunities for sustained collaboration and shared value.

• Enhance website information with clear content about organizational history, past partnerships, and options for engagement to help companies quickly assess fit.

  
  

These recommendations are intended to inform content strategy, website improvements, and external communication practices that support trust with corporate audiences.

Impact & Learnings

This project was exploratory and not launched as a product. Impact was evaluated through internal reviews and stakeholder feedback.

Through qualitative research and synthesis, we identified clear patterns in what companies look for when choosing nonprofit partners. These insights provide Projekt Vita with actionable guidance to improve how they communicate value, build trust, and structure long-term collaboration opportunities.

Key Learnings

This case reinforced that UX research skills apply beyond screens. Understanding trust, communication, and organizational expectations is crucial when your “users” are decision-makers evaluating an organization.

By combining interviews, surveys, and synthesis, we were able to turn qualitative insight into concrete recommendations that align with real stakeholder concerns. Our process mirrored product UX thinking but applied to strategic nonprofit communication challenges.

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